Eighteen years after the creation of GAC Technology, an expert in vehicle fleet management, its parent company, GAC Group, has entered a new phase in its development by adopting the name GAC Software. This change of name reflects the diversity of the company’s solutions and supports its ambition to grow, both in France and internationally, in the asset management software market for businesses.
Why the change?
This new name symbolizes our transformation. It reflects our core business: specialized SaaS software for the management of vehicle fleets, property fleets and employee equipment. It embodies our ambition to strengthen our market position, both in France and internationally.
A new visual identity and a rethought message
To accompany this change, we have created a new, modern and dynamic visual identity, signed by the agency Les Gens et Vous. This rethought design, with more streamlined elements, highlights our commitment to innovation and international ambition.
Our brand identity has been fine-tuned to clarify our positioning and highlight our three areas of expertise:
- Fleet management
- Commercial real estate management
- Asset management
As part of this rebranding, GAC Immo Fleet software becomes GAC Res, an internationally adapted name built around the idea of Real Estate Smarter, reflecting an intelligent, connected solution that centralizes and simplifies the management of corporate real estate assets.
Matthieu Echalier, Chairman and CEO of GAC Software, explains: “The new name – GAC Software – came naturally! Since the start of this entrepreneurial adventure, I’ve always been keen to place software at the heart of our expertise and services. As for the graphic aspect, we sought to modernize our image while remaining professional and reassuring, in line with the codes of the B2B sector in which we operate, and embodying our three values: innovation, symbolized by the forward-looking arrow; simplicity, with a clear reading of our 3 areas of expertise; and benevolence, carried by the shapes and colors.”
What’s new for our customers and partners
Rest assured, this name change in no way alters our commitment to you. The services and solutions you value remain unchanged.
These changes simply and naturally embody our transformation and long-term vision. We look forward to continuing to support you under this new identity, and to meeting new challenges together.